Stop relying on
referrals you can't control.
We build marketing systems that bring estate planning clients directly to you: people who are actively looking for help with wills, trusts, and estate plans. Not insured referrals. Not charity. Real cash clients.
of Americans don't have an estate plan. Most of them know they need one.
is where people search when they're finally ready. Is your firm showing up?
to measurable progress with the Not Boring System.
Most estate attorneys
market like it's 1995.
A website that hasn't been touched in years. No Google presence. No content strategy. No lead nurture. Just waiting for the phone to ring and hoping referrals keep coming.
Referral dependency is a liability
When one referral source dries up, revenue drops. You need a marketing system that generates demand independently.
Invisible on Google
People search "estate planning attorney [city]" every day. If you're not ranking, you're handing those clients to your competitors.
Generic positioning
"Experienced. Trusted. Compassionate." Every attorney says this. None of it differentiates you. Prospects can't tell the difference. So they default to price or referral.
Start free. See the gaps.
Then we build the system.
No guessing. No open-ended retainers. One clear path, and you choose how far to take it.
The Boring Score
Find out how boring your firm looks online.
- AI-powered website and brand diagnostic
- Scored 1-100 across four categories
- See exactly where prospects tune out
- Takes about two minutes
Not Boring Strategy
A teardown of your marketing, with the fix list.
- Expert review of your website and presence
- What to fix, in priority order
- At least 3 actions you can take immediately
- Credits toward the System if you continue
The Not Boring System
Full marketing, built and run for your firm.
- Website, messaging, and positioning
- Monthly content: social, email, SEO
- Google and/or Meta advertising
- Lead nurture automation
- Monthly reporting and strategy call
"We LOVE them! From an awesome website, to rebranding, to managing a comprehensive social media campaign, we couldn't have done it all without them. It's amazing to see how far our marketing has come!"
An estate planning attorney client
The Estate Planning
Marketer Podcast
Marketing strategies, case studies, and ideas built specifically for estate planning attorneys. Real talk. No fluff. New episodes regularly.
Listen FreeEstate Planning Marketer
estateplanningmarketer.com
Ready to get clients
who find you first?
Book a free 10-minute call. We'll look at your current marketing, tell you what's working, what isn't, and what a realistic path to more cash clients looks like.