Stop relying on
referrals you can't control.
We build marketing systems that bring estate planning clients directly to you -- people who are actively looking for help with wills, trusts, and estate plans. Not insured referrals. Not charity. Real cash clients.
of Americans don't have an estate plan -- and most of them know they need one.
is where people search when they're finally ready. Is your firm showing up?
to measurable progress with our Visibility Foundation package.
Most estate attorneys
market like it's 1995.
A website that hasn't been touched in years. No Google presence. No content strategy. No lead nurture. Just waiting for the phone to ring -- and hoping referrals keep coming.
Referral dependency is a liability
When one referral source dries up, revenue drops. You need a marketing system that generates demand independently.
Invisible on Google
People search "estate planning attorney [city]" every day. If you're not ranking, you're handing those clients to your competitors.
Generic positioning
"Experienced. Trusted. Compassionate." Every attorney says this. None of it differentiates you. Prospects can't tell the difference -- so they default to price or referral.
Productized marketing
built for attorneys.
No guessing. No open-ended retainers. Clear deliverables, clear pricing, clear results.
Visibility Foundation
Get your digital foundation right.
- Website audit and rewrite
- Google Business Profile setup and optimization
- Messaging and positioning clarity
- Lead intake and contact page optimization
- Basic SEO foundation
Growth Retainer
Ongoing marketing that generates leads.
- Monthly content: social, email, SEO
- Google and/or Meta advertising
- Lead nurture automation
- Monthly reporting and strategy call
- Continuous optimization
Authority Accelerator
Become the go-to attorney in your market.
- Everything in Growth Retainer
- Video content strategy and production
- Webinar and educational event marketing
- Referral partner development
- Speaking and authority positioning
The Estate Planning
Marketer Podcast
Marketing strategies, case studies, and ideas built specifically for estate planning attorneys. Real talk. No fluff. New episodes regularly.
Listen FreeEstate Planning Marketer
estateplanningmarketer.com
Ready to get clients
who find you first?
Book a free 30-minute call. We'll look at your current marketing, tell you what's working, what isn't, and what a realistic path to more cash clients looks like.