The Not Boring
Newsletter for Business.
Marketing ideas that work. Brand teardowns. Before-and-after rewrites. Straight talk about what separates businesses people remember from ones they forget. Free. No fluff. Unsubscribe any time.
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Most homepage headlines say something like this:
"Your trusted partner for growth-focused solutions."
Nobody wrote that. A committee approved it. And it converts at about 1%.
Here's what we'd write instead, and why it works...
Industry average open rate: 21%. Not boring average: considerably higher. The science is settled.
Useful. Opinionated.
Not boring.
Brand Teardowns
We pick a real business (sometimes famous, sometimes obscure) and break down exactly what makes their marketing work (or fail).
Before & After Rewrites
Boring copy transformed into something that converts. See the thinking, not just the result.
Benchmark Commentary
When a study or trend drops, we tell you what it means for your business. Not just what the headline says.
Frameworks That Work
Simple mental models for positioning, messaging, and content strategy that you can apply this week.
Join the businesses
refusing to be boring.
Free. Weekly. Worth reading.