A Don't Be Boring product

See your whole life
on one screen.

NynLyf is a small, calm life app we built for people whose attention wanders. Nine tiles hold all of it. Three things a day keep it moving. And it never nags.

One payment. Not a subscription. First 500 people only.

NynLyf on a phone: nine colored tiles, the three priorities for today, a black cat asleep on the Spirit tile, and what's coming up on the calendar

Three ideas.
That's the whole app.

9

Nine tiles, always on screen

Body, Mind, Spirit. Love, People, Work. Money, Play, Home. You, your people, your ground. A monk, a nineteen-year-old, and a widow all have all nine. You never add a tenth.

3

Three things a day

Tap the 3. Number one is the one that matters most. Every tile also keeps its own to-do list, with a date on anything that needs one.

1

Every day is a new life

At midnight the day is saved as it stood. Tap any day to look back. Nothing rolls over. Nothing piles up. A black cat named Nyn naps on whichever tile you've been ignoring. That's the only nudge.

Why a marketing agency
built a life app.

Don't Be Boring started as a rule for marketing: be clear, be specific, be impossible to ignore. Somewhere along the way we noticed the same rule applies to how a person runs their own life. A to-do list of thirty things is boring. Nobody looks at it. Nine tiles and three things is not.

NynLyf is that idea turned into a product. It's the first thing we've built that isn't for a client. It's for anyone who has ever started a system on Monday and lost it by Thursday.